Our Values — The Choices Behind Aya

At Aya, every element of our products is chosen with intention — not just for beauty, but for the world our children will grow into.

Our Materials

Our cards are printed on raw, uncoated premium card stock that is already 40% recycled, and can be fully recycled again when their journey with a family is complete. Glossy or coated finishes can look lovely, but they make recycling much harder. We wanted something gentler — something that keeps the cycle going.

Our Printer

We choose to print with a local printer, reducing transport emissions and supporting the community we're part of.

Our Delivery Partner

When it comes to your order, we partner with Royal Mail, who currently have the lowest carbon emissions per parcel of any major UK carrier. Their walking routes and growing electric van fleet make them the gentlest delivery option available.

For international orders, parcels are shipped by air to ensure they reach you in a reasonable time. We recognise this has a greater environmental impact, and it's something we continue to reflect on as we grow. What we can promise is that we will always seek the most responsible option available to us at every stage of our journey.

Why It Matters

These decisions might seem quiet, but they matter to us. They reflect the same values that shape our cards: care, connection, and responsibility to something bigger than ourselves.

Thank you for honouring these choices with us. Together, we're creating tools that support families — and tread lightly on the earth. 🌍