{"title":"The Pregnancy Collection","description":"\u003cp\u003ePregnancy is a profound becoming — not just of a baby, but of you. This collection holds space for the mother at the centre of it all: her emotions, her strength, her softness, and the quiet transformation unfolding from within.\u003c\/p\u003e\u003cp\u003eEach piece is designed to offer a gentle pause during the later weeks of pregnancy and into the tender early days of motherhood — from reflective card sets to digital journals you can return to whenever you need a moment to breathe.\u003c\/p\u003e\u003cp\u003eAvailable as physical card sets and digital downloads, so you can choose what feels right for you.\u003c\/p\u003e","products":[{"product_id":"whispers-of-the-journey-within-pregnancy-reflection-cards","title":"Whispers for the Journey Within – Card Set","description":"\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eWhispers for the Journey Within – Card Set\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eA physical set of reflective journaling cards created to support the emotional transition into motherhood during the later weeks of pregnancy.\u003c\/p\u003e\n\u003cp\u003eAya offers a quiet place to meet yourself — gentle, grounding cards designed to be picked up one at a time, whenever a pause is needed.\u003c\/p\u003e\n\u003cp\u003eThe later weeks of pregnancy can feel full. Your body is stretched, emotions sit close to the surface, and the world asks you to prepare — when what you may really need is a moment to breathe.\u003c\/p\u003e\n\u003cp\u003eThese cards were created for you — the person at the centre of it all.\u003c\/p\u003e\n\u003cp\u003eUnlike traditional pregnancy products that focus on milestones or the baby, Aya Whispers gently return attention to the mother. They honour your emotional landscape, your strength, your softness, and the quiet becoming that unfolds long before birth.\u003c\/p\u003e\n\u003cp\u003eThis is a printed card set, designed to be held, returned to, and used in your own way. You may journal alongside them, or simply sit with a card when words feel unnecessary.\u003c\/p\u003e\n\u003ch3\u003e🌿 What’s inside\u003c\/h3\u003e\n\u003cp\u003eA thoughtfully curated set of 21 Aya “Whisper” cards, created specifically for the later weeks of pregnancy.\u003cbr\u003eEach card offers a gentle phrase and a reflection question — inviting awareness, not answers.\u003c\/p\u003e\n\u003cp\u003eThere is no sequence and no right way to use them. One card may be enough. Some days, none is enough too.\u003c\/p\u003e\n\u003ch3\u003e🌿 You might choose to use these cards like this\u003c\/h3\u003e\n\u003c\/div\u003e\n\u003cstyle\u003e\na {\n    text-decoration: none;\n    color: #464feb;\n}\ntr th, tr td {\n    border: 1px solid #e6e6e6;\n}\ntr th {\n    background-color: #f5f5f5;\n}\n\u003c\/style\u003e\n\u003cdiv\u003e\n\u003cp\u003e• Pulled intuitively, one at a time\u003cbr\u003e• Read quietly and rested beside you\u003cbr\u003e• Used as a starting point for journaling, if you wish\u003cbr\u003e• Returned to during moments of overwhelm, stillness, or reflection\u003c\/p\u003e\n\u003cp\u003eAya cards do not require you to write anything. Writing is optional. Presence is enough.\u003c\/p\u003e\n\u003ch3\u003e🌿 Why it’s different\u003c\/h3\u003e\n\u003cp\u003e• Centred entirely on the mother — your feelings, needs, and inner experience\u003cbr\u003e• Designed for the final stretch of pregnancy, when emotions are tender and close\u003cbr\u003e• Gentle, non-directive language — no instructions, no fixing, no pressure\u003cbr\u003e• Minimal, calming design that feels spacious and grounding\u003cbr\u003e• A keepsake that honours not just what grew inside you, but how you grew through it\u003c\/p\u003e\n\u003cp\u003eAya is intentionally simple. No prompts to complete. No expectations to meet.\u003cbr\u003eJust a quiet moment, held for you.\u003c\/p\u003e\n\u003ch3\u003e🌿 Who this is for\u003c\/h3\u003e\n\u003cp\u003e• Mothers in the later weeks of pregnancy seeking emotional support\u003cbr\u003e• Anyone feeling overwhelmed, stretched, or quietly reflective\u003cbr\u003e• Those wanting a mindful, non-clinical way to mark this transition\u003cbr\u003e• Partners looking for a meaningful, supportive gift\u003cbr\u003e• Friends or family searching for a thoughtful, mother-centred baby shower gift\u003c\/p\u003e\n\u003ch3\u003e🌿 The heart of it\u003c\/h3\u003e\n\u003cp\u003ePregnancy isn’t only about the baby growing.\u003cbr\u003eIt’s about you — your courage, your exhaustion, your hope, your becoming.\u003c\/p\u003e\n\u003cp\u003eThese cards offer a soft place to land when everything feels like too much,\u003cbr\u003eand a gentle reminder that you deserve care, too.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Aya","offers":[{"title":"Default Title","offer_id":55711798133121,"sku":"AYA-WJW-CARD","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5684\/0577\/files\/e0447762-00a8-436e-be14-3bcf936c7a16.png?v=1779377596"},{"product_id":"whispers-of-the-first-six-weeks-meeting-and-becoming","title":"Whispers on the First Six Weeks – Card Set","description":"\u003cp\u003e\u003cb\u003eWhispers on the First Six Weeks - Card Set\u003c\/b\u003e\u003c\/p\u003e\n\u003cp\u003eThis is a physical set of postpartum journaling cards, created to support emotional recovery and gentle reflection in the weeks after birth.\u003c\/p\u003e\n\u003cp\u003eAya offers a quiet place to meet yourself — a calm, grounding companion for early motherhood.\u003c\/p\u003e\n\u003cp\u003eThe weeks after birth can feel raw, beautiful, overwhelming, and tender all at once. Your body is healing, emotions are shifting, and you are learning how to be a mother while still needing care yourself. These cards were created for you — the person navigating the quiet, powerful transformation of early motherhood.\u003c\/p\u003e\n\u003cp\u003eUnlike traditional baby-focused products, Aya Postpartum Whispers gently brings the attention back to the mother. The cards honour your emotional landscape, your healing, your softness, and the slow becoming that continues long after birth.\u003c\/p\u003e\n\u003cp\u003eThis is a printed card set, designed to be held, returned to, and used in your own way. You may choose to journal alongside the cards if you wish, or simply sit with a card when words feel unnecessary.\u003c\/p\u003e\n\u003cp\u003e🌿 What’s inside\u003c\/p\u003e\n\u003cp\u003eA thoughtfully curated set of 21 Aya “Whisper” cards, created specifically for the postpartum period.\u003cbr\u003eEach card offers a gentle phrase, reflection, or question — inviting awareness, not answers.\u003c\/p\u003e\n\u003cp\u003eThere is no order and no right way to use them. One card may be enough. Some days, none is enough too.\u003c\/p\u003e\n\u003cp\u003e🌿 How these cards can be used\u003c\/p\u003e\n\u003cp\u003e• Pulled intuitively, one at a time\u003cbr\u003e• Read quietly and rested beside you\u003cbr\u003e• Used as a starting point for journaling, if you choose\u003cbr\u003e• Returned to during moments of recovery, tenderness, or overwhelm\u003c\/p\u003e\n\u003cp\u003eAya cards do not require you to write anything. Writing is optional. Presence is enough.\u003c\/p\u003e\n\u003cp\u003e🌿 Why it’s different\u003c\/p\u003e\n\u003cp\u003e• Centred entirely on the mother — your wellbeing, healing, and inner experience\u003cbr\u003e• Designed for the tender postpartum weeks, when everything feels new and fragile\u003cbr\u003e• Gentle, grounding language that supports without pressure or perfectionism\u003cbr\u003e• Minimalist design that feels calm, spacious, and reassuring\u003cbr\u003e• A keepsake set that honours not just early motherhood, but how you grew through it\u003c\/p\u003e\n\u003cp\u003eAya is intentionally simple. There are no tasks to complete and no expectations to meet. Each card is designed to slow the breath, soften the shoulders, and offer a moment of steadiness in a season that can feel intense and demanding.\u003c\/p\u003e","brand":"Aya","offers":[{"title":"Default Title","offer_id":55723161780609,"sku":"AYA-WFSW-CARD","price":18.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0944\/5684\/0577\/files\/8c57aaef-36f8-4422-8bf0-96d6686da5e8.png?v=1779779067"},{"product_id":"whispers-that-celebrate-connection","title":"Whispers that Celebrate Connection and Memory Making – Digital Journal","description":"\u003cp\u003e\u003cstrong\u003eWhispers that Celebrate Connection and Memory Making\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eA gentle digital reflection keep, woven with soft Aya \"Whisper\" cards, created to hold space for the tender, unfolding months of bonding with your baby. Part of \u003cem\u003eThe Whispers Keep\u003c\/em\u003e collection — a series of keeps designed for different stages of becoming — this edition is for the mother discovering her baby, and herself, between six weeks and one year.\u003c\/p\u003e\u003cp\u003eThe months after the early newborn weeks are full of quiet shifts. Your baby is waking up to the world, and you are finding your rhythm as a mother. Between the haze of the first weeks and the milestone of a first birthday, bonding becomes less about survival and more about relationship — noticing, attuning, and discovering each other in small, everyday moments.\u003c\/p\u003e\u003cp\u003eUnlike products that focus on the baby's milestones, Aya Whispers gently return attention to the mother. They honour your emotional landscape, the connections forming between you, the memories being made, and the quiet love that grows moment by moment.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWhat's included:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e21 Aya \"Whisper\" prompts — gentle phrases and soft reflection questions\u003c\/li\u003e\n\u003cli\u003eOptional journaling space throughout\u003c\/li\u003e\n\u003cli\u003eNo sequence, no right way — open intuitively and let it meet you where you are\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cstrong\u003eHow to use it:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eOpen to any page and read slowly — let the words settle\u003c\/li\u003e\n\u003cli\u003eWrite if it feels supportive; simply be present if it doesn't\u003c\/li\u003e\n\u003cli\u003eReturn to pages during moments of connection, tenderness, or quiet reflection\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cem\u003eWriting is optional. 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Your body is stretched, emotions sit close to the surface, and the world asks you to prepare — when what you may really need is a moment to breathe.\u003c\/p\u003e\n\u003cp\u003eThis keep was created for you — the person at the centre of it all. Unlike traditional pregnancy products that focus on milestones or the baby, Aya Whispers gently return attention to the mother. They honour your emotional landscape, your strength, your softness, and the quiet becoming that unfolds long before birth.\u003c\/p\u003e\n\u003ch3\u003e🌿 What's inside\u003c\/h3\u003e\n\u003cp\u003e21 Aya \"Whisper\" prompts, each offering a gentle phrase and a reflection question — inviting awareness, not answers — alongside optional space for journaling or quiet thought.\u003c\/p\u003e\n\u003cp\u003eThere is no sequence and no right way to move through it. One page may be enough. Some days, none is enough too.\u003c\/p\u003e\n\u003ch3\u003e🌿 How to use it\u003c\/h3\u003e\n\u003cp\u003e• Open to a page intuitively and let it meet you where you are\u003cbr\u003e• Read slowly and let the words settle without needing to respond\u003cbr\u003e• Write in the space provided if it feels supportive\u003cbr\u003e• Return to certain pages during moments of overwhelm, stillness, or reflection\u003c\/p\u003e\n\u003cp\u003eWriting is optional. Presence is enough.\u003c\/p\u003e\n\u003ch3\u003e🌿 Why it's different\u003c\/h3\u003e\n\u003cp\u003e• Centred entirely on the mother — your feelings, needs, and inner experience\u003cbr\u003e• Gentle, non-directive language — no instructions, no fixing, no pressure\u003cbr\u003e• Minimal, calming design that creates space rather than adding to what already feels full\u003cbr\u003e• A digital keepsake to return to anytime, anywhere\u003c\/p\u003e\n\u003ch3\u003e🌿 The heart of it\u003c\/h3\u003e\n\u003cp\u003ePregnancy isn't only about the baby growing. 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Part of \u003cem\u003eThe Whispers Keep\u003c\/em\u003e collection — a series of keeps designed for different stages of becoming — this edition is for the mother in the earliest days of her new life.\u003c\/p\u003e\n\u003cp\u003eThe first six weeks are unlike anything else. Your body is healing, your heart is expanding, and the world expects you to simply adjust — when what you may really need is a quiet place to breathe. This keep was made for you: the person at the centre of it all.\u003c\/p\u003e\n\u003cp\u003eUnlike products that focus on the baby's milestones, Aya Whispers gently return attention to the mother. 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Your baby is waking up to the world, and you are finding your rhythm as a mother. Between around six weeks and the first year, bonding becomes less about survival and more about relationship — noticing, attuning, and discovering each other in small, everyday moments.\u003c\/p\u003e\n\u003cp\u003eThese cards were created for you — the mother learning your baby slowly, gently, and in your own time.\u003c\/p\u003e\n\u003cp\u003e🌿 What's inside\u003c\/p\u003e\n\u003cp\u003eA thoughtfully curated set of 21 Aya \"Whisper\" cards, created for the bonding stage between around six weeks and one year. Each card offers a gentle phrase, reflection, or question — inviting presence, not performance.\u003c\/p\u003e\n\u003cp\u003eThere is no order and no right way to use them. One card may be enough. Some days, none is enough too.\u003c\/p\u003e\n\u003cp\u003e🌿 How these cards can be used\u003c\/p\u003e\n\u003cp\u003e• Pulled intuitively, one at a time\u003cbr\u003e• Read quietly and rested beside you\u003cbr\u003e• Used as a starting point for journaling, if you choose\u003cbr\u003e• Returned to during moments of connection, tenderness, or overwhelm\u003c\/p\u003e\n\u003cp\u003eAya cards do not require you to write anything. Writing is optional. Presence is enough.\u003c\/p\u003e\n\u003cp\u003e🌿 Why it's different\u003c\/p\u003e\n\u003cp\u003e• Focuses on connection, not milestones\u003cbr\u003e• Supports the emotional journey of early motherhood\u003cbr\u003e• Gentle, grounding language that invites presence without pressure or comparison\u003cbr\u003e• Minimalist design that feels calm, spacious, and reassuring\u003cbr\u003e• A keepsake set that captures the story of your relationship, not just your baby's development\u003c\/p\u003e\n\u003cp\u003eAya is intentionally simple. 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